How Texting Will Give You an Edge in Recruiting

It’s official: texting is an essential tool to add to your recruitment strategy. When you want to contact a wide demographic of potential candidates, effective communication is key. Texting for the recruitment process will keep communication direct and speed it up overall. Most people in the work force are carrying around a cell phone capable of text messaging. When you choose to use texting, you are reaching out to potential job candidates in the way they want to be contacted. It's an easy form of communication, and text messages can be sent during business hours when a candidate may be at work.

Working Adults Carry Cell Phones

With the ability to text a potential recruit no matter where they are, texting is an essential method of reaching the top candidates in your field. Text messages are opened more often, and much faster than emails. While you will still need to occasionally make phone calls and send emails, text messaging is the fastest and most efficient way to get in contact with a recruit. When you are looking for ways to improve your recruitment process, you need to increase the variety of ways in which you communicate.

Texting is an Easy Form of Communication

Texting is simple, and provides an avenue for direct communication that takes very little time. Avoid making recruiting mistakes due to a lack of communication, or from communication that isn't clear to the recipient. While you may want to follow up a text message with a phone call, this is not always necessary. Your text messages are going to be read almost instantly, while an email can sit for days unopened. You might call a candidate, but they may not be in a position to answer the phone at the moment. If you want easy communication between you and a potential recruit, text messaging is the answer.

Speed Up Your Recruiting Efforts

One way to get the top talent in your industry is to be fast in your recruiting efforts. Text messaging speeds up the recruitment process tremendously. You can set up interviews quickly, and send out reminders to recruits that their interview is coming up. When you have quick questions, you won't have to wait around for a phone call to be returned. Most text messages can be returned right away. You will get the answers you want quickly so that you can move on in the recruitment process.

Text Messages Can Be Answered Anywhere

Many of your candidates looking for a job are still going to be working. While communication should be limited to business hours, it can be hard to reach recruits who are at work all day by the traditional methods. Text messages can be answered even when a recruit is at work. You are sending a message to the recipient's private cell phone, making text messaging a discrete process.

Texting allows you to speed up your recruitment process and gain an edge in your industry. When you want to communicate to a wide demographic of candidates, a quick text message will reach everyone that has signed up to receive texts from you. You will be able to gather information from recruits quickly, and reach your candidates during business hours even if they are at work. It truly is the best way to supercharge your recruiting efforts.

Author Biography: Ken Rhie

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.